Together, the pair began conceived, developed and ultimately produced one of the few effective beauty innovations in years: The DermaNew™ Personal Microdermabrasion System.

Dean Rhoades as a successful beauty industry veteran had for many years been
fascinated with the idea of microdermabrasion as a skincare routine. Until then, the approved procedure used a massive machine and required excessive training. Rhoades had a dream: make it smaller, better and more personal.

Amby recognized that women were searching for a way to extend the life and elasticity of their skin, putting off plastic surgery, and instead requesting something new, something that would smooth, tone, tighten and rejuvenate their appearance.

When the FDA reclassified microdermabrasion in 1999, they were quick to offer the procedure to the clientele of their exclusive Beverly Hills spa. Seeing it embraced by women of all ages as a way to stave off plastic surgery while still obtaining many of the same results, Dean Rhoades knew his greatest dream was about to become reality.

DermaNew™ was created for their clients who wanted to continue the age-fighting effects of professional treatments in their own homes as well as people who could not afford the high costs of regular salon treatments.

Using corundum crystals, locked inside a rejuvenating cream, this hand-held skin
resurfacer has now changed the business of skin even as it has changed the beauty
of skin

While the couple continues to develop cutting edge products and technologies, their greatest success remains the incredible DermaNew™ microdermabrasion system.

Their technology has grown into a world-wide phenomenon selling over 10 million units.

The beauty industry has seen much change over the years, perhaps none as great as the change it is seeing now. Because of an inventor named Dean Rhoades and an entrepreneur named Amby Longhofer who together saw the possibilities of change through invention, the skincare business now has a new category. It's called skin-resurfacing, and its foundation is DermaNew™.